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STRATEGY & CREATIVITY INFORMED BY INSIGHT.

PRESENCE WITH RELEVANCE & PURPOSE.

CUSTOMER RELATIONSHIPS THAT ARE VALUED & NURTURED.

At Sparkline Digital, these aren't just words but the fundamental rules we work by. Our three areas of expertise leverage the breadth of our capabilities to ensure these rules govern everything we produce for our clients.

  • CUSTOMER INTELLIGENCE
  • DIGITAL PRESENCE
  • ACTIVATION & CULTIVATION

Customer Intelligence is the ability to understand peoples' evolving beliefs, behaviors, needs and aspirations. Applying these insights to strategies that enable brands to create personalized, seamless, and valued relationships with customers and prospects is the key to success. This means:

  • Acquiring actionable insights that inform powerful strategies

  • Creating closed-loop planning cycles that incorporate analytics & results into the next planning session

  • Real-time listening platforms that track the pulse of a brand's value

  • Comprehensive creative strategies that earn attention

  • Next generation research methodologies that marry research fundamentals with emerging technologies

  • Relentless curiosity that keeps us asking "why" and "what if"

Services include:

  • Customer Research

    • Exploratory - qualitative & quantitative

    • Ethnographic

    • Segmentation

    • Creative & Messaging Validation

    • Customer Profiles

  • Brand Planning

    • Brand Positioning

    • Messaging & Hierarchies

    • Brand Portfolio Strategy

    • Creative Briefs

    • Brand Persona

    • Digital Marketing Strategy

    • Social Media Strategy

  • User Experience

    • Digital Journey

    • Usability Testing

    • Eye Tracking

    • Expert Evaluation

    • Accessibility Audits

    • Ethnographic & Contextual Inquiries

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BOSTON, MA 02210

617-307-_5900

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