Robert E. Pickering, Jr.

CEO

Robert is an accomplished CEO and 30-year veteran of the digital marketing and technology industry. Prior to joining Sparkline Digital, Robert served as CEO and Board Member of LBi International AB, the largest independent full service digital agency in Europe with over $200 million in revenue. Prior to LBi, he was chairman and CEO of Origin, a $1.5 billion dollar technology consulting company that he sold for $2.5 billion to Atos to form Atos Origin in 1996. Prior to Origin, Robert was managing partner at Price Waterhouse for four years and a partner at Arthur Andersen/Accenture where he began his career.

Chris Klaehn

President

Chris joins Sparkline Digital, bringing with her diverse background in business, grassroots politics, and teaching in addition to 15+ years of experience providing strategic leadership across integrated platforms; including digital, branding, and messaging strategy for Keurig, Liberty Mutual, Clear Channel Entertainment, Harvard Business School Publishing, Museum of Science Boston, Monster, VistaPrint, iRobot, and Nickelodeon.

Chris is a member of the New Repertory Theatre Board of Directors and Co-Chair of Shady Hill School's Annual Fund. Chris’ work has been recognized with awards from the Massachusetts Interactive Multimedia Council (MIMC), Web Marketing and HOW Magazine. She has been published in a number of business and design periodicals including The New York Times, Graphic Design: USA, Electronic Media, The Boston Business Journal and Women’s Business. Chris is also a frequent speaker at events sponsored by the Broadcast Designers Association, the Council for the Advancement and Support of Education (CASE), the Direct Marketing Institute and the American Institute of Graphic Artists (AIGA).

B.A., Communications Studies, State University of New York, Oswego

Paul Tonelli

SVP, Creative Director

Paul leads Sparkline Digital’s creative group, developing innovative, results-oriented creative strategies and solutions and managing art, design and copy to drive success for our clients. Paul has spent the last 15 years producing creative impact across multiple advertising platforms for clients such as Goodyear, General Motors, AT&T, Harvard Pilgrim HealthCare and Ally Bank. He infuses brand experiences into the constantly evolving digital space, driving online advertising in key media markets, communicating core benefits and motivating action with consumer relevance. Before joining Sparkline, Paul spent many years at Digitas and Hill Holliday.