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The Power of the New Aspen/Snowmass Site
Jim Casale, VP, Account Services
April 26, 2012
Aspen/Snowmass is an expansive winter and summer resort complex located in Pitkin County in western Colorado. Owned and operated by the Aspen Skiing Company, it comprises four skiing/snowboarding areas on four adjacent mountains in the vicinity of the towns of Aspen and Snowmass Village. The four areas collectively form one of the most famous winter resorts in the world.
Aspen/Snowmass selected Sparkline Digital to bring their experience to life online in a way that empowers their core audience segments by providing a clean and simple process for first-time visitors while allowing for deeper personalization and customization for return visitors. The new site has to be just as appealing to a family from upstate New York as it is to a snowboarder from South America.
Working closely with stakeholders at Aspen/Snowmass, we designed a site that would encompass the full experience - be valuable in planning a trip while enhancing the experience once you were there and, ultimately, allow you to share it with your social network.
Our developers built it on state-of-the-art web content management technology (Sitecore) to ensure it would be easy for multiple groups to update their own content. Our designers placed the mountains themselves at the center of the experience, using the breathtaking scenery to provide an immersive experience that comes to life to through video, imagery, and interactive components.
Sparkline Digital would like to recognize our amazing partners at Aspen/Snowmass:
Leisa Cashman - Project Lead, Aspen/Snowmass
Christian Knapp - Executive Sponsor, Aspen/Snowmass
Patrick Wallace - Technical Lead, Aspen/Snowmass
Check out the redesigned Aspen/Snowmass site at: aspensnowmass.com