THINKING WITHOUT DOING IS JUST WASTED ENERGY.THAT'S WHY WE FOCUS ON ACTIONABLE INSIGHT.
We're denizens of digital, behavioralists and technothusiasts. We listen, digest, evaluate and author. Here is what's currently on our minds.
Sparkline Digital Sets Up Shop in Boston to Provide Digital Marketing Services to Untapped Market Left by Large Agencies
BOSTON, MA – May 22, 2012 – Robert Pickering, CEO, today announced the launch of Sparkline Digital LLC, an independent digital marketing agency with a progressive approach to helping clients navigate the dynamic digital landscape with a focus on results... [ Read More ]
What You Should Consider Before Jumping on the Online Video Ad Bandwagon
There’s no question online video advertising is here to stay. In a recent report from Comscore Video Metrix , Americans watched nearly 37 billion online content videos and viewed more than 8.3 billion video ads in March 2012, a new record for the digital medium... [ Read More ]
Cash, Credit or Mobile?
With more than one in two mobile phone users on smartphones, it is no wonder our mobile devices are fast becoming the center of our computing worlds. We connect, converse, research, play and engage anytime, anywhere. Increasingly, we are also managing our finances... [ Read More ]
Why Are Online Ads Not More Relevant?
Recently, we learned from the Nielson Global Trust in Advertising Survey that people trust earned media above all other media. Okay, so this is nothing new. What is distressing is how far apart trust in earned is from other forms of media, particularly online media... [ Read More ]
Consumer Amplification – Navigating Customer Service via Social Networks
What do brick and mortar businesses, Fortune 100 companies and e-retailers all have in common? They all face the challenges of keeping existing customers content and swiftly addressing dissatisfied clients in an attempt to... [ Read More ]
10 Reasons Why Small Rx Brands Need Digital Media... & Why They Can Afford it Too!
Even small pharmaceutical brands need digital media. And they can afford it too. Just because you don't have a seven figure DTC budget doesn't mean you should forgo direct to consumer marketing… just do it in the digital channel. [ Read More ]
Common Questions – Value of Purchasing Brand Terms in Search
Many of our clients ask us whether they should stop purchasing their brand terms in paid search. While this is a very common question for any advertiser who's ranking organically for their brand terms... [ Read More ]
Partners.org Redesign Wins Multiple Industry Awards
Sparkline Digital's redesign of the corporate website for Partners HealthCare, www.partners.org, won three awards and another nomination. The site, which was nominated for a MITX Award and recently won... [ Read More ]
INTEGRATED DIGITAL STRATEGY
BRAND PLANNING & RESEARCH
WEB DESIGN & DEVELOPMENT
SEM & SEO
[ JOIN THE CONVERSATION ]